Journal
Dr. Bre Hayward
July 15, 2026 · 6 min read · Updated July 15, 2026

We have been taught to identify our hair by its type — straight, wavy, curly, coily — and then shop accordingly. But knowing your curl pattern tells you surprisingly little about what your hair actually needs.
Curl pattern describes the shape of the strand. It does not describe the scalp underneath, the fiber's porosity, the way the hair responds to humidity, the damage history, the products already sitting on it, or the habits you bring to wash day. Two people with the same curl pattern can have completely different hair needs.
Reducing hair care to a type leads to a familiar frustration: you followed the chart, bought the recommended products, and your hair still doesn't behave the way the chart promised.
Phase Theory approaches hair through several overlapping influences rather than a single label:
Biology — the texture, density, porosity, and scalp characteristics you were born with. Behavior — how you wash, style, protect, and handle your hair. Environment — the water, climate, sun, and humidity your hair lives in. Education — the understanding that lets you choose well instead of following a chart.
Your curl type describes your hair. It doesn't decide what your hair needs.
Instead of asking 'what's my type,' a more useful question is 'what is my hair responding to right now?' Is it reacting to buildup, to dryness, to humidity, to tension, to a product that doesn't suit its porosity? The answer leads to a specific change — not a generic category.
None of this rejects curl typing. Knowing your pattern is a useful starting point. But it is a starting point, not a destination. Real understanding comes from looking at the whole picture — biology, behavior, environment, and what you've learned to notice.
This is the same thinking that becomes, on a larger scale, Phase Theory's framework for generational wellness: understanding your hair well enough to teach the next generation something more useful than a chart.
Only partially. Curl pattern is one factor. Porosity, scalp condition, damage history, climate, and your routine all affect what your hair needs. Two people with the same curl type can need very different care.
Understanding the whole picture — your hair's biology, your behavior and routine, your environment, and your own education about what your hair responds to. Type is a starting point, not a complete guide.
Products recommended by curl type alone don't account for porosity, scalp condition, buildup, climate, or damage history. Your hair may have needed something the type-based recommendation didn't consider.
Observe how your hair responds to changes in washing, products, weather, and handling. Understanding porosity and scalp condition, and noticing patterns over time, tells you far more than a curl chart.
Share this article
Dr. Bre Hayward
Phase Theory Beauty Co.