Legal

Data Usage Policy

Last updated: March 2026 · Phase Theory Beauty Co.™

1. What Data We Collect

Phase Theory Beauty Co.™ collects data through the following touchpoints:

PhaseScan™: Uploaded photos, scalp condition inputs, and AI-generated analysis results
Hair Phase Quiz: Hair goals, scalp type, texture, and lifestyle responses
Consultation Forms: Name, email, location, and hair care history
Account Creation: Name, email address, and optional location data
Purchases: Order details handled securely via Base44 Payments

2. How Data Is Used

All data collected is used exclusively to:

Generate personalized hair care recommendations
Save and display your personal hair journey history
Improve the accuracy and quality of our AI tools
Communicate product updates and educational content (opt-in only)

3. Data We Do Not Share or Sell

Phase Theory Beauty Co.™ does not:

Sell personal data to any third party
Share scalp photos or analysis results with advertisers
Use hair or scalp data for medical diagnosis or insurance purposes
Transfer your data to external marketing platforms without explicit consent

4. AI Tool Disclaimer

PhaseScan™, Hair Phase Quiz, and all Phase Theory tools are educational cosmetic support resources only. They do not diagnose, treat, cure, or prevent any medical condition. Always consult a licensed dermatologist or healthcare provider for medical concerns.

5. Data Retention

Your data is retained for as long as your account is active. You may request deletion of your account and all associated data at any time by contacting privacy@phasetheorybeauty.com.

6. Contact

Phase Theory Beauty Co.™ · privacy@phasetheorybeauty.com