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Science-backed, botanically powered hair care for every phase of your journey.
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Most Loved
Customer Favorites
The products our community comes back for, again and again.
Loved by thousands
⭐⭐⭐⭐⭐ reviews
Baby Hair
Rosemary Botanical Shampoo
A sulfate-free, rosemary-infused shampoo that gently cleanses the…
Baby Hair
Hydrating Shampoo
A deep moisturizing, scalp soothing hair growth shampoo with Argan…
Baby Hair
Rosemary Botanical Conditioner
A lightweight, deeply hydrating conditioner that seals the cuticle,…
Baby Hair
Rosemary Botanical Shampoo & Conditioner Pack
The ultimate starter set — Rosemary Botanical Shampoo and Conditioner …
Best Sellers
Our most-loved formulas — tried, tested, and highly reviewed.
Baby Hair
Rosemary Botanical Shampoo
A sulfate-free, rosemary-infused shampoo that gently cleanses the…
Baby Hair
Hydrating Shampoo
A deep moisturizing, scalp soothing hair growth shampoo with Argan…
Baby Hair
Rosemary Botanical Conditioner
A lightweight, deeply hydrating conditioner that seals the cuticle,…
Baby Hair
Rosemary Botanical Shampoo & Conditioner Pack
The ultimate starter set — Rosemary Botanical Shampoo and Conditioner …
New Arrivals
The latest additions to the Phase Theory lineup.
Baby Hair
Velvet Diamonds Luxury Shampoo
A luxurious, science-forward shampoo infused with White Truffle…
Baby Hair
Velvet Diamonds Luxury Conditioner
An ultra-rich conditioner featuring a triple Ceramide complex (NP, AP,…
Baby Hair
Velvet Diamonds Luxury Shampoo & Conditioner Set
The complete Velvet Diamonds hair care system — both the Luxury…
Baby Hair
Super Growth Hair Oil
⚡ SOLD OUT — Pre-Order Now to secure your bottle when we restock
Shampoo
Gentle, scalp-first cleansers for every hair type.
Baby Hair
Rosemary Botanical Shampoo
A sulfate-free, rosemary-infused shampoo that gently cleanses the…
Baby Hair
Hydrating Shampoo
A deep moisturizing, scalp soothing hair growth shampoo with Argan…
Baby Hair
Coconut Tress Intense Moisture Shampoo
A moisturizing & nourishing shampoo with Argan Oil, Jojoba, Aloe Vera …
Conditioner
Deep hydration and cuticle-sealing formulas.
Baby Hair
Rosemary Botanical Conditioner
A lightweight, deeply hydrating conditioner that seals the cuticle,…
Baby Hair
Hydrating Conditioner
A deeply hydrating, growth-promoting conditioner with Biotin,…
Baby Hair
Coconut Tress Intense Moisture Conditioner
Intense moisture & nourishing conditioner with Vitamin E, Coconut Oil,…
Treatments & Oils
Masks, butters, and growth oils for targeted care.
Baby Hair
Gelato Silk Intense Hair Therapy
A rich, creamy keratin-replenishing mask that repairs damaged strands,…
Baby Hair
Harmonious Blend Hair Yogurt
100% naturally-derived deep conditioning hair yogurt with Biotin,…
Beards & Bourbon
Beard & Stache Balm
A premium beard and stache balm that conditions, shapes, and softens…
Beards & Bourbon
Bourbon Neat Beard Butter
A rich, conditioning beard butter that softens coarse hair, tames…
Bundles & Sets
Save more with our curated product sets.
Baby Hair
Rosemary Botanical Shampoo & Conditioner Pack
The ultimate starter set — Rosemary Botanical Shampoo and Conditioner …
Baby Hair
Hydrating Shampoo & Conditioner Pack
A complete deep moisturizing, scalp soothing hair growth duo with…
Baby Hair
Coconut Tress Intense Moisture Shampoo & Conditioner Pack
Rated 5 stars — an intense moisture shampoo and conditioner pack…
Beards & Bourbon
Luxury Grooming Travel Bag Kit
The ultimate Beards & Bourbon grooming kit — 11 premium pieces,…
Kids
Tear-free, vegan formulas for little ones.
Baby Hair
Kids: Vegan Blueberry Shampoo & Body Wash, Conditioner & Hair Candy Mask
A gentle, tear-free vegan shampoo, body wash, conditioner, and Hair…
Baby Hair
Kids: Vegan Strawberry Shampoo & Body Wash, Conditioner & Hair Candy Mask
A delightful strawberry-scented shampoo, body wash, conditioner, and…
Baby Hair
Kids: Vegan Blueberry Mineral Granules Shampoo & Body Wash
pH-balanced, sulfate-free, tear-free shampoo & body wash with…
Baby Hair
Kids: Vegan Strawberry Mineral Granules Shampoo & Body Wash
pH-balanced, sulfate-free, tear-free shampoo & body wash with…
Accessories
Tools and essentials to complete your routine.
Beards & Bourbon
Beard & Hair Growth Brush
A boar bristle growth brush designed to stimulate scalp circulation,…
Beards & Bourbon
Precision Beard Filling Pen Kit
Precision beard filling pen kit with detailing brush
Beards & Bourbon
Luxury Grooming Travel Bag
The Beards & Bourbon Luxury Grooming Travel Bag is built for the man…
Beards & Bourbon
Beard & Hair Comb
A handcrafted 100% bamboo precision comb engineered for beard and…
Protective Styles
Premium virgin hair extensions, wigs, and bundles.
Baby Hair
Baby Soft Straight Hair
100% Unprocessed Raw Virgin Indian Human Hair 14A Grade
Baby Hair
Baby Soft Body Wave
14A Grade 100% Unprocessed Raw Virgin Indian Human Hair
Baby Hair
Baby Soft Loose Wave
14A Grade 100% Unprocessed Raw Virgin Indian Human Hair
Baby Hair
Baby Soft Deep Wave
14A Grade 100% Unprocessed Raw Virgin Indian Human Hair