Baby Hair® Research & Education Series
White Paper No. 1 · June 2026
By Dr. Bre Hayward, EdD
Founder, Baby Hair® | Founder, Phase Theory Beauty Company

About the Research
Hair-care conversations often focus on styling, appearance, curl pattern, and product selection. Scalp-First Hair Care shifts the conversation to the living foundation from which healthy hair grows: the scalp.
Written for families navigating the complexity of different textures, porosity levels, cultural experiences, and routines within one household, this publication translates research from dermatology, cosmetic science, and child development into practical education parents and caregivers can use.
From the Publication
Healthy hair growth begins with a healthy scalp — not with styling products.
Multicultural and blended families manage fundamentally different hair texture needs within one household.
Most pediatric scalp conditions are highly manageable, or fully reversible, when caught early.
Hair-esteem is measurably linked to mental health outcomes in children and adolescents.
The C.H.O.P.R.™ Scalp-First Framework provides a practical, repeatable five-step routine for any texture type.
Scalp health education remains significantly underserved in pediatric care and parenting resources.
Table of Contents
Scalp biology, the hair-growth cycle, the scalp microbiome, and why children's scalps require special consideration.
Why curl pattern and porosity are related but not interchangeable — and why porosity changes how hair responds to moisture and products.
The realities of multicultural, blended, interracial, adoptive, foster, and texture-diverse households.
Evidence-informed education around common scalp concerns and guidance on when professional evaluation may be warranted.
The relationship between hair, childhood identity, cultural connection, confidence, and discrimination.
How technique, tension, sensory experience, and child agency can change the emotional and physical experience of detangling.
An evidence-focused look at glycerin, aloe vera, coconut oil, rosemary, biotin, castor oil, and the difference between marketing claims and research evidence.
Baby Hair®'s proprietary five-step framework translating research into a repeatable family practice.
How scalp and hair needs evolve from infancy through adolescence.
A practical resource designed to translate the framework into weekly and monthly routines.
Inside the Publication
One of the white paper's core visuals explores hair porosity — why curl pattern and porosity are related but not interchangeable, and how porosity changes the way hair takes in and holds moisture. The full visual and discussion appear inside the publication.

From Research to Practice
Cleanse. Hydrate. Observe. Protect. Repeat.

Remove buildup, sweat, environmental pollutants, and excess sebum while preserving the scalp's natural moisture balance.
Restore moisture to the scalp and hair using products and techniques matched to the child's individual needs.
Regularly inspect the scalp for dryness, irritation, flaking, unusual hair loss, or signs that may require additional attention.
Choose styles, tools, and handling techniques that minimize follicular tension and mechanical damage.
Build scalp and hair wellness through consistent care over time.
C.H.O.P.R.™ and the Scalp-First Parent Checklist™ are trademarks of Baby Hair® / Phase Theory Beauty Co.
Our Why
The families centered in this research may have multiple children, multiple textures, different porosity levels, different cultural hair traditions, and one caregiver trying to make sense of all of it.
The Scalp-First approach provides one shared framework while allowing the execution to change for the individual child.

Practical Resource
Research becomes useful when families can put it into practice. The white paper includes a printable checklist translating C.H.O.P.R.™ into wash-day, between-wash, monthly, and age-appropriate scalp-care habits.
View the Checklist in the White Paper
About the Author
Founder, Baby Hair®
Founder, Phase Theory Beauty Company
Dr. Bre Hayward is an educator, researcher, healthcare executive, and beauty entrepreneur whose work sits at the intersection of science, education, innovation, and consumer health literacy.
Through Baby Hair® and Phase Theory Beauty Company, Dr. Hayward translates complex research across hair and scalp science, cosmetic formulation, child and family wellness, texture diversity, and inclusive beauty into practical education designed for real people and real households.
Dr. Hayward holds a Doctor of Education in Educational Leadership, a Master of Business Administration, and a Bachelor of Science in Health Care Administration. Her multidisciplinary background spans healthcare administration, education, research, entrepreneurship, and beauty innovation.
She is the author of the Baby Hair® Research & Education Series and developer of the C.H.O.P.R.™ Scalp-First Framework. Her ongoing work explores scalp-first care, pediatric hair-care experiences, botanical science, texture-diverse families, and evidence-informed approaches to beauty education.
· Education & Research — Baby Hair® Research & Education Series
· Beauty Innovation — Founder, Phase Theory Beauty Company
· Scalp-First Hair Science — Developer, C.H.O.P.R.™ Scalp-First Framework
· Education — EdD · MBA · BS Health Care Administration
· Professional Community — Society of Cosmetic Chemists
Baby Hair® Research & Education Series
Scalp-First Hair Care is White Paper No. 1 in an ongoing body of research, education, and advocacy developed for families and professionals navigating pediatric hair and scalp care. Future publications will continue exploring the intersection of hair science, behavior, identity, family wellness, and practical care.
The Series Continues
Additional publications will be announced as new research and educational resources are developed.
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