Our Pledge

Hair care doesn’t begin and end with the visible strand. Our formulation philosophy considers cleansing, buildup, moisture, conditioning, scalp comfort and the relationship between the scalp environment and healthy-looking hair.

Through Hair Science, Inside the Follicle and Root Lab, we also separate what is known about hair biology from what cosmetic hair care can reasonably support — because good science requires understanding that distinction.

Hair care is filled with trends, miracle claims and ingredients marketed beyond the evidence behind them. Our commitment is to distinguish established cosmetic function, published research, emerging evidence, traditional use and formulation rationale whenever those distinctions matter.

As the science evolves, our understanding should evolve with it.

Every crown. Every curl. Every coil. Every generation.

Phase Theory Beauty Co.™ is built to serve diverse hair textures, routines and generations. Straight, wavy, curly and coily hair may require different approaches to cleansing, conditioning, styling and protection, but everyone deserves thoughtful products and credible education.

Our commitment to inclusion extends across the Phase Theory family — from Baby Hair® and Baby Hair Kids to Beards & Bourbon™ and the communities we serve.

Through Baby Hair Cares, we support initiatives designed to strengthen families, underserved communities and people navigating difficult circumstances.

As our impact work grows, we will share the initiatives we support and the ways our community helps make that work possible.

Explore Baby Hair Cares →